General
Marketing Books
| Name
of Text Books |
Author |
Publisher |
ISBN
No |
Price
(US $) |
Applications
in Basic Marketing |
E.Jerome
McCarthy |
IRWIN |
0
256 10116 7 |
13 |
Basic
Marketing |
E.
Jerome McCarthy, William D. Perreault |
IRWIN |
0
256 06865 8 |
75 |
Essentials
of Marketing |
Geoff
lancaster and Lester Massingham |
McGraw-Hill |
0
07 084181 0 |
45 |
Indian
Cases in Marketing Management |
Dilip
M. Sarwate |
Everest
Publishing |
81
86314 58 10 |
22 |
The
above prices are inclusive of courier charges to all
GCC Locations. Courier costs to other locations are marginally
higher. Please email for quotation. Books in stock will normally
be delivered within 2 working days after receipt of payment.
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